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Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony PlayStation with an on-pack and in-store gaming promotion, supported through the Coke Zone site.
Ferrero, the maker of Ferrero Rocher, is undergoing a new UK strategy and is axing its ambassador's-reception image in favour of a more informal style of advertising, with a new TV ad that centres on a party in a treehouse.
Several brands have tied in ads with Halloween this year; we present a number of them here.
A new Clover ad by Grey London features the "Clover Lighter" choir performing a reworked version of Can I Kick It? by Lou Reed. The choir is a collection of people with an average age of 73 selected from around the country.
Jameson Irish Whiskey has extended its "legendary tales of John Jameson" campaign by TBWA\Chiat\Day New York with outdoor ads depicting 18th century-inspired oil paintings.
Tetley has launched a pan-European campaign introducing "tea wishes", the idea that every time you pull the drawstrings on your teabag, you can also make a wish for someone.
GMG Radio's Smooth has agreed a commercial partnership with Tetley to feature the station's branding on a million boxes of its decaffeinated tea this winter.
Kraft, the owner of Cadbury and brands such as Kenco, Dairylea, Green & Blacks and Maxwell House, has undergone a subtle change in its marketing strategy in recent times. Marketing visited its worldwide centre for coffee R&D to find out more.
Directories company Yell has hired Mars marketer Jenny Ashmore to the new role of group chief marketer officer as its kicks off a "comprehensive evaluation" of its brand portfolio.
Lee Rolston, marketing director of Muller, is proud of the brand's unusual latest TV advertising campaign. Interview by John Reynolds.
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