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Resist the 'marketing handbag', says Fielding

Marketers must resist the allure of this season's must-have "marketing handbag" and focus on the "big idea", according to Daryl Fielding, European marketing chief at Kraft Foods today (20 October).

Oddbins returns to the high street

Oddbins, the failed off-licence chain that went into administration six months ago, is returning to the high street.

Teens seek curbs over alcohol ads

The Government came under fresh pressure this week to curb alcohol ads as a survey of young people showed that they want the code tightened.

Varsity pulls website and moves investment into Facebook

Varsity, the Barracuda-owned bar chain, is migrating all of its online activity into Facebook and pulling its brand website, as it looks to connect with students via the social networking platform.

Turkey of the Week - TBWA\London/Muller

There's nothing "wunderful" about this Muller spot from TBWA\London, Jeremy Lee says:

Brand Health Check: Branston

The pickle's absence from owner Premier Foods' 'power brands' list is telling.


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