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LONDON - Stella Artois launching an on-pack promotion in a bid highlight its green credentials to consumers and has enlisted environmentalist Ben Fogle to front the activity.
The next brand attempting to break into the iPhone application market is EBLEX, the body behind the Quality Standard mark, which has launched an application enabling iPhone users to cook a virtual steak.
Five colourful characters, created by Aardman Animation, are the stars of McCann Erickson's latest TV work for Nestle's Cheerios.
LONDON - EBLEX, the body behind the Quality Standard mark, has launched an iPhone application enabling iPhone users to cook a virtual steak.
LONDON - The Food Standards Agency (FSA) has launched a consultation on the issues that need to be resolved to produce an integrated approach to front-of-pack labelling.
LONDON - Magners Irish Cider will promote its sponsorship of the 2009 Edinburgh Festival Fringe with an outdoor campaign under the strapline 'Time dedicated to the festival'.
LONDON - Bell's Scotch Whisky has announced it is to sponsor England cricketer Ian Bell.
LONDON - Typhoo Tea is relaunching its Red Mountain instant coffee backed by an 1980s-themed TV ad.
LONDON - McCain Foods GB has appointed Helen Priestley, the chief executive of the Potato Council, as its new marketing director.
LONDON - Mars is launching its biggest-ever promotion across the majority of its portfolio of bitesize products. The activity offers consumers the opportunity to win DVDs.
