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LONDON - Carlsberg is to relaunch its high-strength Polish beer brand Okocim to position it as a premium drink.
Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses in consumers. Is such a technique viable in marketing?
LONDON - Model and actress Liz Hurley has tied up with Prince Charles' Duchy Originals brand to market a range of organic food from her 400-acre farm in Gloucestershire.
LONDON - Brand are tying up with the Aardman Productions creations Wallace and Gromit at an alarming rate.
LONDON - Today's round-up of the biggest business stories.
LONDON - Iain Ferguson, chief executive of Tate & Lyle, has joined the board of bakery chain Greggs as a non-executive director.
Online advertising has long been seen as the saviour of the advertising industry, but times are tough.
Coors is going after the UK's missing women beer-drinkers with a new, female-friendly brew. Always keen for refreshment, Marketing's Mystery Caller wanted to find out more
LONDON - Arla Foods is to launch a range of products in the UK under its own brand name. The move is aimed at bolstering its share of the dairy market and reflects a strategy already in place in other European countries.
LONDON - It's 12 months since Hovis marketing director Jon Goldstone swapped crisps for bread, and it has been quite a year for both the marketer and the iconic brand, which has undergone a dramatic marketing-led recovery.
