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Diageo demands sexy fake Guinness viral is pulled

31 Jul 2008 | by Darren Davidson

LONDON - Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session.

Agencies line up for Coke digital roster

31 Jul 2008 | by Kate Nettleton

LONDON - Coca-Cola is talking to agencies about its digital advertising arrangements with a view to expanding its UK roster.

ABI appoints Crush to build brand awareness

31 Jul 2008 | by Kenny Lim

MANILA - Asia Brewery Incorporated (ABI), the second-largest brewery in the Philippines, has handed Crush Advertising advertising duties for its ZeroCal, Absolute Water and 100 Plus brands.

Orangina launches sexy new TV campaign

30 Jul 2008 | by Colin Marrs

LONDON - Orangina is launching a sexually-charged TV and poster campaign in the UK, featuring dirty-dancing animals.

McCain chips ad 'did not mislead consumers'

30 Jul 2008 | by Staff

LONDON - A poster ad for McCain was unlikely to lead consumers to believe its chips are fruit or vegetables, the ad watchdog ruled today.

Starbucks fights downturn with free refill promotion

30 Jul 2008 | by Daniel Farey-Jones

LONDON - Starbucks is resorting to US diner-style free refills at its UK and Ireland outlets in response to consumers tightening their belts.

Sector Insight: Canned meals and meats

29 Jul 2008 | by Jane Simms

LONDON - Canned meals and meats are dominated by big brands Heinz and Fray Bentos, and have traditionally been buoyed by the popularity of baked beans. Beyond this, they have remained largely the domain of younger and less affluent consumers. Heinz made headlines recently by dropping the word 'baked'...

Marketers face threat of more regulation

29 Jul 2008 | by Jane Simms

LONDON - The UK advertising industry is already one of the most tightly restricted in the world, yet many believe further regulation is inevitable thanks to the work of lobby groups and NGOs. From smoking, obesity and binge drinking to global warming, blaming marketers for society's ills is fast becoming...

Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding

29 Jul 2008 | by Gemma Charles

LONDON - The old adage advising against 'talking yourself into a recession' is being cast aside with gay abandon as brands put the economic slowdown at the heart of their marketing strategies.

Tackling obesity with direct mail

29 Jul 2008 | by James McGruer

The government is planning to launch a £75m marketing drive in a bid to tackle the growing problem of obesity in the UK, writes James McGruer, head of government marketing at Royal Mail.

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