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Guinness calls global digital review

31 May 2007 | by Kunal Dutta

LONDON - Diageo is on the hunt for an agency to lead the global online advertising strategy for Guinness.

Guinness calls global digital review

30 May 2007 | by Gareth Jones

LONDON - Guinness is reviewing its global digital advertising account, which is currently split between a handful of roster agencies.

Fox's plots image overhaul

30 May 2007 | by Jennifer Whitehead

LONDON - Fox's Biscuits has hired design agency brandopus to rework its identity, following an operational overhaul of parent company Northern Foods last year.

Marketing's Power 100

30 May 2007 | by Marketing Staff

LONDON - What makes somebody powerful? Why does one marketer hold more sway than their peers? These are questions Marketing revisits every year as we compile our Power 100, the definitive list of who is making waves within the marketing industry.

S&N hands Kronenbourg CRM task to Story

30 May 2007 | by Ed Kemp

LONDON - Scottish & Newcastle (S&N) has hired Story to handle the first customer relationship management campaign for its Kronenbourg lager.

Kwik Save calls time on a third of its shops

30 May 2007 | by Charlie McCathie

LONDON - Kwik Save announced today that it will close a third of its stores in a bid to save its future, leaving 800 staff out of work.

Arla Foods awards Middle East creative business to Horizon.FCB

30 May 2007 | by Iain Akerman

DUBAI - Dairy giant Arla Foods has handed its creative advertising account for the Gulf and Levant to Horizon.FCB.

Alcohol industry to add unit information to labels

30 May 2007 | by David Tiltman

Alcohol brands will overhaul their labels to promote sensible drinking after reaching a deal with the government.

Heineken focuses Rugby World Cup work on web

30 May 2007 | by Ed Kemp

Heineken is putting digital marketing at the heart of its campaign for the 2007 Rugby World Cup (RWC), to be held in France, because of restrictions on alcohol advertising in sport in the country.

Nestle plots UK roll-out of 'slimming water'

30 May 2007 | by Jemima Bokaie

Nestle Waters is to roll out French mineral water brand Contrex in the UK, positioning it as a 'slimming' water.

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