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LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account of Pernod Ricard, following a review launched in July.
There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for...
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - PepsiCo has promoted Neil Campbell, general manager of Walkers UK, to president of Tropicana USA. Richard Evans will move over from PepsiCo Middle East and Africa to replace him.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch of the Year survey by TNS asking 1,000 people which ads they remember, we have asked Vox Pops International, the video research company, to stop people in the street and ask them which adverts they remember...
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day, created by a competition winner who spent just £300 and three days making the ad.
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