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Junk food ad regulations are working says Ofcom

12 Dec 2007 | by Daniel Farey-Jones

LONDON - Ofcom has claimed its new rules on advertising high in fat, salt and sugar foods to children are taking effect, with early data showing a 27% drop since 2005 in all food and drink TV advertising to children, aged between four and nine years old.

LoveFilm links up with Nivea, Cafe Direct and Horlicks

12 Dec 2007 | by Nikki Sandison

LONDON - Online DVD rental service LoveFilm is partnering with Nivea, Cafe Direct and Horlicks to offer its members winter promotions.

Engine buys brand consultancy Liquid Communications

12 Dec 2007 | by Staff

LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand activation specialist Liquid Communications, which it will merge with Woo.

Five Vodka ad escapes ban for mocking the Welsh

12 Dec 2007 | by Nikki Sandison

LONDON - The Welsh Whisky Company has escaped an advertising ban for its TV campaign for Brecon Five Vodka, following more than 20 complaints claiming it was offensive and implied that Welsh people are stupid.

Love scoops Taylors of Harrogate coffee campaign

12 Dec 2007 | by Nikki Sandison

LONDON - Manchester-based communications agency Love has been appointed to develop a national ad campaign for the Taylors of Harrogate roast and ground coffee range, following a four-way pitch.

Palmer back at Green & Black's in global position

12 Dec 2007 | by Gemma Charles

Mark Palmer, the former marketing director of Green & Black's, has been appointed to a newly-created role of global brand director at the firm, following a restructure that saw the UK marketing director position axed.

Minister draws fire from drinks industry over ads

12 Dec 2007 | by Gemma Charles

The drinks industry has reacted with fury to suggestions by the children's secretary Ed Balls that it targets youngsters through its advertising.

Food trust seeks school dinner tie

12 Dec 2007

The School Food Trust is on the hunt for a private sector partner to sponsor a £3m initiative to encourage children to eat school dinners.

Flora's race exit branded 'bizarre'

12 Dec 2007 | by Gemma Charles

LONDON - Unilever's decision to pull its long-standing sponsorship of the London Marathon has baffled many in the industry.

Diageo accused of 'glamourising' drink

12 Dec 2007 | by Gemma Charles

Diageo has been forced to hit back at research that claims its £3m responsible-drinking campaign is having the opposite effect and is glamourising drinking.

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