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LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
LONDON - For a full listing of Marketing's annual league table of the biggest market research agencies see the 5 September issue of the magazine.
Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.
The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.
LONDON - Marketing magazine publishes its annual league table of top design agencies.
The sugar sector is in long-term decline as consumers reduce their intake for health reasons.
Investment in advertising by the UK's top 100 advertisers recovered in the second half of 2006, after a dreadful start.
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