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Which adverts do the public remember from 2007?

Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video...

Do celebrities make advertising more effective?

Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects...

How much do shoppers care about supermarkets' recycling efforts?

Marks & Spencer has been named as the worst offender in terms of packaging recycling in a report but do green issues change shoppers' habits? Here you can see a short video on the public's recycling habits and whether they would choose where to shop based on a supermarket's recycling policy.

Do health issues boost food brands?

Artificial food additives can cause hyperactivity in children according to a recent study by the Food Standards Authority. This increased the pressure on the food and drinks industry to remove them. Here you can see a short video on how important the public think it is to eat healthily.

Which brands do consumers want to be revived?

Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking websites, but which brand will be next to make a comeback? Here you can see a short video on which brands consumers miss and would like to see resurrected.


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