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LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account of Pernod Ricard, following a review launched in July.
LONDON - PepsiCo has promoted Neil Campbell, general manager of Walkers UK, to president of Tropicana USA. Richard Evans will move over from PepsiCo Middle East and Africa to replace him.
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day, created by a competition winner who spent just £300 and three days making the ad.
LONDON - Soul singer Joss Stone is set to be the new Cadbury's Flake girl and will star in TV ads in spring 2008.
LONDON - Duchy Originals, the organic and free-range food and drink brand founded by Prince Charles, is launching a sandwich range to compete with the likes of Pret a Manger and Marks & Spencer.
LONDON - Nestle has taken out a series of national press ads in The Guardian and The Times to push the message that its Fruit Pastilles, Milkybar and Smarties ranges are now entirely free from artificial colours and flavours.
Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video...
LONDON - Barracuda Group, owners of the Smith & Jones, Varsity and Barracuda pub and bar chains, has appointed Cocktail Marketing to create a customer loyalty scheme across its three largest outlets.
