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RPM3/Beechwood agencies to merge

07 Dec 2007 | by Staff

LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of £60 million.

Glenfiddich searches for shop to handle £2m DM brief

06 Dec 2007 | by Kate Nettleton

LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.

Talk of the site: iPhones, fighting fisherman and brands saving the environment

16 Nov 2007 | by Bill Britt

LONDON - The talk was mostly about shopping this week in the Brand Republic community. Is the iPhone too pricey? Are branded products more green? And there was even mutinous talk below decks about ‘consuming less'. The week's highlights of user comments across the site also looks at Primark on Facebook...

Cereal firm hires Claydon Heeley

13 Nov 2007 | by Ed Kemp

LONDON - Dorset Cereals has selected direct specialist Claydon Heeley to handle its UK consumer marketing account.

Times launches web TV series and microsite for wine lovers

07 Nov 2007 | by Jacquie Bowser

LONDON - Times Online has launched a web TV series and microsite called Wine & Dine, to increase the membership of its Sunday Times Wine Club.

Discovery Foods set for £3m campaign

30 Oct 2007 | by Ed Kemp

LONDON - Discovery Foods has appointed Doner Cardwell Hawkins (DCH) to promote its range of North and South American cooking sauces, meal kits and condiments.

Capri-Sun appoints bd-ntwk to account

16 Oct 2007 | by Ed Kemp

LONDON - Coca-Cola Enterprises has hired bd-ntwk to handle promotional activity for its Capri-Sun drink brand.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

Kronenbourg set for 'food' activity

18 Sep 2007 | by Ed Kemp

LONDON - Scottish & Newcastle is running a national direct mail and online campaign to position Kronenbourg 1664 as a lager to be enjoyed with food.

PepsiCo assigns juice work

04 Sep 2007 | by Ed Kemp

LONDON - PepsiCo has hired Initials Marketing to handle below-the-line communications for its fruit juices and smoothies.

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