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LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
Emphasising the quality of its ingredients in its advertising and forging a visibly strong partnership with McCann Erickson helped revitalise Heinz.
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation's imagination and sent sales of Dairy Milk skywards.
LONDON - Online DVD rental service LoveFilm is partnering with Nivea, Cafe Direct and Horlicks to offer its members winter promotions.
LONDON - The Milk Development Council (MDC) is searching for a marketing agency to promote the benefits of organic milk to consumers.
LONDON - Leo Moore, the media manager at Diageo Ireland, has resigned to become the third partner of Bill Brock and Matt Dyke’s start-up agency.
SELFRIDGES - DISCOVER CHRISTMAS CREDITS Project: Discover Christmas Client: Sally Scott, marketing director, Selfridges Brief: Position Selfridges as a magical wonderland of Christmas delights Creative agency: Beattie McGuinness Bungay Writer: Julia Martens Art director: Jade Trott Planner:...
Coca-Cola has partnered with Facebook to roll out Sprite Sips, a customisable branded character that consumers can use to interact with their friends online.
