Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account of Pernod Ricard, following a review launched in July.
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Talk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
Pringles to screen homemade ad on Christmas Day
18 Dec 2007 | by Alex Donohue
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day, created by a competition winner who spent just £300 and three days making the ad.
Campaign Annual 2007: Advertiser of the Year - Heinz
14 Dec 2007
Emphasising the quality of its ingredients in its advertising and forging a visibly strong partnership with McCann Erickson helped revitalise Heinz.
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation's imagination and sent sales of Dairy Milk skywards.
Junk food ad regulations are working says Ofcom
12 Dec 2007 | by Daniel Farey-Jones
LONDON - Ofcom has claimed its new rules on advertising high in fat, salt and sugar foods to children are taking effect, with early data showing a 27% drop since 2005 in all food and drink TV advertising to children, aged between four and nine years old.
Diageo accused of 'glamourising' drink
12 Dec 2007 | by Gemma Charles
Diageo has been forced to hit back at research that claims its £3m responsible-drinking campaign is having the opposite effect and is glamourising drinking.
Leo Moore joins Brock and Dyke start-up
10 Dec 2007 | by Kunal Dutta
LONDON - Leo Moore, the media manager at Diageo Ireland, has resigned to become the third partner of Bill Brock and Matt Dyke’s start-up agency.
City Republic: Qataris are back, this time for Cadbury
10 Dec 2007 | by Stephen Foster
LONDON - The Qatari Investment Authority, which failed recently in its bid for Sainsbury's, is now stalking Cadbury.
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