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Coke shows happiness in a bottle for new campaign

LONDON - Coca-Cola has launched a new global campaign with the theme of 'happiness in a bottle', while returning to the familiar style of previous iconic 1970s and 80s campaign such as 'The real thing' and 'Coke is it'.

Beck's seeks direct marketing agency

LONDON - InBev is hunting for a direct marketing agency to handle its UK below-the-line business for the beer brand Beck's.

Beck's seeks direct marketing agency

InBev is hunting for a direct marketing agency to handle its UK below-the-line business for the beer brand Beck's.

AMV wins two Masterfoods ad briefs

Abbott Mead Vickers BBDO has picked up two new briefs from Masterfoods.

ASA raps Flora for ads' health claims

Flora is the second brand in the past week to have been blasted for making bogus health claims in its ads.

Media: Things we like

THE BBC'S LINK WITH SECOND LIFE

The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - HALIFAX - NEW STARS Project: New stars Client: Steve Griffiths, head of marketing, Halifax Bank of Scotland Brief: Launch the bank's new high-interest current account Creative agency: Delaney Lund Knox Warren Partners Writers: Martin Cox Art directors: Richard Lovell Planner:...

The Work: New Campaigns - The World

OREGON LOTTERY - POWERBALL - US Project: Powerball Client: Carole Hardy, assistant director for marketing, Oregon Lottery Brief: Encourage people to play the lottery, despite the slim chance of winning Creative agency: Borders Perrin Norrander Writer: John Heinsma Art director: Kent Suter Media...

The Work: Private View

CREATIVE - Steve Henry, executive creative director, TBWA\London

Blackcurrant reaches sticky fate in new Ribena spot

LONDON - The fate of a blackcurrant who falls short of his dream of making it into Ribena Really Light will be unveiled in the latest £2m television ad for the brand.

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