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LONDON - Douwe Egberts has launched an integrated advertising campaign for its latest coffee drink, Cafe Switch, using television, interactive, PR, online, sampling and direct marketing.
LONDON - A legal victory in the US means that unhealthy trans fats are to be dropped from the menu at KFC, but a similar move will not swiftly follow in the UK where the artery-clogging cooking oils are still used.
LONDON - Cadbury Schweppes is set to launch into the UK chewing gum market with Trident, going head-to-head with market leader Wrigley's.
LONDON - Eva Green stars as her James Bond 'Casino Royale' character Vesper Lynd using the actual Bond film set in the latest Heineken global advertising campaign.
Kerrygold has chosen WCRS to handle its £3 million above-the-line advertising account, following a pitch against Leo Burnett and Farm.
Richard Sandor, DDB's London-based global business director on Nestle Purina and Johnson & Johnson (pictured), has been named the managing director of DDB Vancouver.
Advertisers in the Czech Republic, including Coca-Cola and Danone, have sent written requests to the country's parliament asking it to allow the public TV channel, Ceska Televize, to continue broadcasting advertising at the same rate.
AKQA has announced it will be opening an office in Shanghai.
ONE TO LOOK OUT FOR - FRANK - BRAIN WAREHOUSE CREDITS Project: Brain warehouse Client: Dan Lynam, marketing manager, Home Office Brief: Highlight the damage that prolonged use of cannabis can have on your brain Creative agency: Mother Writer: Mother Art director: Mother Planner: Mother Media...
