Kenco to focus on provenance in pack revamp
13 Dec 2006 | by by Staff
LONDON - Kraft has redesigned the packaging for Kenco for the first time in 15 years.
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Pizza Express packs push restaurant ties
13 Dec 2006 | by by Melanie Godsell
LONDON - Pizza Express has revamped the packaging for its grocery range to emphasise its links with the restaurant chain.
Galaxy set to roll out Thick Shake through Vibrandt
13 Dec 2006 | by by Staff
LONDON - Masterfoods has unveiled the design for the Galaxy Thick Shake, its latest foray into the milk shake market.
Costa in themed carols campaign
13 Dec 2006 | by by Staff
LONDON - Costa Coffee is employing carol singers to extol the virtues of the brand to shoppers.
Bacardi risks ASA censure with 'low-calorie' work
13 Dec 2006 | by Melanie Godsell
Bacardi's latest poster campaign, which highlights the low-calorie content of Bacardi & Diet Cola, is set to court controversy with the Advertising Standards Authority (ASA) and alcohol charities.
Masterfoods in European rejig
13 Dec 2006 | by Melanie Godsell
Masterfoods has promoted Jane Wakely to European vice-president marketing, chocolate.
New campaign: Bernard Matthews
13 Dec 2006
Bernard Matthews is seeking to put its turkeys at the heart of the festive meal with its first Christmas TV campaign for more than 20 years.
Knorr calls global pitch ahead of online shake-up
13 Dec 2006 | by Gareth Jones
Unilever masterbrand Knorr is holding a multimillion-pound digital pitch for the business of overhauling its web presence in up to 87 countries.
Glenmorangie in ad agency hunt
13 Dec 2006
Glenmorangie is holding a pitch as it seeks a new advertising agency to help it counter a drop in sales.
Minute Maid to highlight juice content in revamp
13 Dec 2006 | by Nicola Clark
Coca-Cola is to relaunch its flagship juice brand Minute Maid next Easter in response to poor sales.
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