Del Monte suffers major sales dip after delisting
20 Dec 2006 | by Nicola Clark
Del Monte fruit juices are facing a significant decline in sales following their delisting by supermarkets including Asda and Sainsbury's.
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Soft-drink rivals fight over Santa
20 Dec 2006 | by Nicola Clark
Rival soft-drinks companies are at war over which was responsible for the modern image of Santa Claus.
Yeo Valley eyes lunchbox market
20 Dec 2006
Dairy firm Yeo Valley Organic is launching an organic, handheld yoghurt stick aimed at the children's lunchbox market.
Magners prepares to introduce draught variant
20 Dec 2006 | by Melanie Godsell
Cider brand Magners, which is currently sold only in pint bottles and is intended to be served over ice, is poised to move into the draught market.
Cornetto revamps to fend off premium rivals
20 Dec 2006 | by Melanie Godsell
Wall's Cornetto is to redesign its packaging through Vibrandt in the first quarter of next year.
Glenfiddich gives £2m job to Claydon Heeley
20 Dec 2006 | by Ed Kemp
Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media agency OMD to tailor its global campaigns to a UK audience.
News brief: Stute Foods launches range of Rosemary Conley jams
20 Dec 2006
Stute Foods, a UK juice and jam manufacturer, is launching a range of Rosemary Conley jams and honeys to coincide with the January diet season.
News brief: Innocent Drinks hires marketing director
20 Dec 2006
Innocent Drinks has appointed Gareth Helm, former Nestle head of brands, as marketing director. Helm worked on brands including Shredded Wheat, Cheerios and Shreddies at Cereal Partners.
Digital News brief: Tryton Foods rolls out first digital drive
20 Dec 2006
Tryton Foods is rolling out its first digital drive to promote its Aunt Bessie's range of frozen vegetables, puddings and pies. Online ads, planned by BLM Quantum, push users to a microsite intended to encourage families to spend more time with each other when eating.
Adwatch: Twinings - 'Zing in the dingaling'
20 Dec 2006 | by George Bryant, Managing partner and head of planning, Abbott Mead Vickers BBDO
In theory I shouldn't like this Twinings ad. You know, the one with Stephen Fry opening a tea shop in the US and helping all those around him enjoy the unique product benefits of great British tea. With its formulaic, celebrity-fronted, say-the-brief approach it should clearly fall foul of my finely...
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