Biggest brands: Top 20 grocery categories 2006
16 Aug 2006
The fruit, bakery and confectionery sectors posted the greatest sales growth, while frozen prepared foods fell away.
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Marketing's exclusive 2006 Biggest Brands survey, compiled exclusively by TNS Worldpanel, shows that sales for the 50 biggest grocery brands, grew 72% in the 52 weeks ending 23 April 2006.
The fruit, bakery and confectionery sectors posted the greatest sales growth, while frozen prepared foods fell away.
New product development and delivering on consumer needs helped the majority of grocery categories rise in value.
The total adspend in Marketing magazine's exclusive list of the Biggest Advertisers reached £3.7bn in 2005, up 5.7% on the 2004. The figures, supplied by Nielsen Media Research, include cinema, outdoor, press, radio and TV.