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The Annual 2006: Top 10 viral ads

1. 118 118, "CHOIR"

Knorr calls global pitch ahead of online shake-up

Unilever masterbrand Knorr is holding a multimillion-pound digital pitch for the business of overhauling its web presence in up to 87 countries.

News brief: Coca-Cola ties up with YouTube

Coca-Cola has tied up with YouTube to launch a Holiday WishCast site, enabling users to share seasonal video greetings with friends and family.

Digital choice: Whole Earth

No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.

Online shop sought for Macallan brief

The Edrington Group is looking for an agency to develop an online customer relationship marketing programme for its single malt Scotch whisky, The Macallan.

Mark Ritson on branding: Web discount will hit Thresher hard

Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite the fact that the voucher was intended as a special 'thank you' to selected suppliers, it has spread virally...

Digital News: Sacla to develop portal for pasta

Italian food brand Sacla is relaunching its website as a portal for pasta lovers.

Digital News brief: Smirnoff briefs Agency Republic

Smirnoff has briefed Agency Republic to seed films of the acts featured at its Electric Cabaret live-music events on key viral sites, including YouTube and Google Video. The activity is intended to drive 18- to 24-year-old men to the Electric Cabaret website.

Ofcom's ad ban: Online media plots self-imposed ban

The major online media owners are plotting a self-imposed ban on junk-food ads to pre-empt Government plans to extend the junk-food ruling into other media.

iTunes runs activity on iconic Coca-Cola billboard

Coca-Cola is to share its famous Piccadilly Circus billboard for the first time since it started advertising on it in 1954 as part of its marketing partnership with Apple's iTunes.

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