OMD Europe emerges the victor from battle for Carlsberg's £42m media account
29 Apr 2005
Carlsberg has handed its £42 million pan-European media planning and buying account to OMD Europe.
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Nichols seeks shop for £1m Panda task
29 Apr 2005
Nichols plc, the manufacturer of Vimto, is looking for an agency to handle the creative duties on its soft drink brand Panda.
Yakult reviews £5m creative business
29 Apr 2005 | by James Hamilton
Yakult, the probiotic drink manufacturer, is set to review its £5 million UK creative account, held by cdp-travissully.
Women amazed at gentlemanly acts in McCoy's Specials ads
29 Apr 2005 | by by Jennifer Whitehead
LONDON - Women gasp in amazement as men do the laundry and surrender the remote control in the new £3m campaign for McCoy's Specials, promoting the brand as the gentleman's crisp.
Diageo unveils colourful print and poster campaign for Gordon's Gin
29 Apr 2005 | by by Sam Matthews
LONDON - Diageo is launching a nationwide print and poster campaign for Gordon's Gin and its two variant brands, Sloe Gin and Distiller's Cut, following on from its 'colourful gin' TV advertising by Bartle Bogle Hegarty.
Country Choice launches Bake & Bite range with in-store activity
29 Apr 2005 | by by Joe Lepper
LONDON - Country Choice is launching a promotional campaign for its new Bake & Bite range targeting the convenience food sector.
Sector Insight: Bread - Upper crust
27 Apr 2005 | by Jane Bainbridge
Bread brands are looking to premium and healthier options to stem a decline in volume sales.
Brand Health Check: Whittard
27 Apr 2005 | by Samuel Solley
The century-old retailer is struggling in the face of increased competition from high-street coffee shops and the growing trend for grabbing a hot drink on the go.
Brand Builders: The Black Farmer
27 Apr 2005
High ideals, ethnicity and traditional rural values make this sausage brand stand out. Suzanne Bidlake reports.
Profile: Soft-drink czarina - Julia Goldin Marketing director, Coca-Cola GB
27 Apr 2005 | by Mark Sweney
When Julia Goldin was growing up behind the Iron Curtain in St Petersburg in the then Soviet Union, Western brands were alien to the culture. So there is more than a touch of irony that she is now responsible for handling the marketing for Coca-Cola, an iconic symbol of Russia's Cold War enemy, the...
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