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Branding News: Carlsberg in FA Cup packaging

Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.

Branding News brief: Tesco redesigns own-brand mulled wine

Tesco has redesigned its own-brand mulled wine. The work, through design agency P&W, is intended to move the product's positioning away from being associated solely with Christmas to extend its longevity as a premium winter wine.

Direct news: McCain readies loyalty push

McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.

Direct news brief: Spam aims to broaden popularity

Spam is aiming to broaden its popularity with a sampling campaign handled by i2i Face to Face Marketing. It will offer shoppers recipe leaflets, free samples and money-off coupons.

Retail News: Retailers back ID for alcohol drive

The Retail Alcohol Standards Group (RASG), whose members include supermarket giants Tesco and Asda, is to roll out signage across its members' stores in an effort to stop underage customers buying alcohol.

Retail News brief: M&S launches hot-food takeaways

Marks & Spencer has launched hot-food takeaways in three of its London stores. The Hot Food to Go line will be available in Moorgate, Kensington and Hammersmith. Products on offer include coffee, tea, soup and noodles.

Brand Health Check: Penguin

The chocolate biscuit bar has introduced variants, but is still struggling to survive in a competitive market, writes Ed Kemp.

One to watch: Feel Good Drinks Company

A small, tight structure means this team has the flexibility to give everyone a say in product development.

Posterwatch: Weetabix - 'Radiator'

A few years ago, Weetabix used the outdoor medium regularly. I don't remember seeing much from the brand since, so it's good to see it back.

Sector Insight: Savoury biscuits - Health infusion

Added seeds and grains are helping drive savoury biscuits' growth as a snack option. Jane Bainbridge reports.

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