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Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
At the cricket last week, there was a chap called Felix sitting behind us. He was the sort of old goat who's never happy - even when it's a beautiful day and England are about to win the Ashes.
As brand and legal guru Ardi Kolah reports, from October 1 2005 marketers must now take account of the new CAP British Code of Advertising, Sales Promotion and Direct Marketing that controls advertising of alcohol products in non-broadcast media.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
It might be a bit depressing, but where the likes of Procter & Gamble go, others will follow. So the report in The Wall Street Journal last week, revealing P&G is committing less money to buying TV airtime at the US "upfronts", will have worried many in the TV world and at ad agencies.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent Judging Panel.
Agencies are trying to work out how they can exploit the chav market without alienating consumers.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
