Media News: Muller links up with Times for diet book
14 Dec 2005 | by Jeremy Lee
Muller is sponsoring the first Body & Soul Healthy Living Yearbook spin-off publication from The Times. It will be given away with the paper in January.
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Rainey Kelly Campbell Roalfe/Y&R scoops $160m global Bacardi account
19 Dec 2005 | by by Julia Pearlman
LONDON – WPP Group's Rainey Kelly Campbell Roalfe/Y&R has landed the $160m (£90m) global creative Bacardi Martini account following a five-way pitch that lasted nearly six months.
Posterwatch: Weetabix - 'Radiator'
14 Dec 2005 | by Tim Sapsford, managing director, Meridian Outdoor
A few years ago, Weetabix used the outdoor medium regularly. I don't remember seeing much from the brand since, so it's good to see it back.
Media: Unilever appoints Naked Amsterdam
09 Dec 2005
Unilever has appointed Naked Amsterdam to develop pan-European ideas for its Magnum ice-cream brand. The work will initially run locally but Naked will help other European markets towards a consistent approach throughout 2006.
Media: Nestle agrees deal for 2006 with Redbus Outdoor
09 Dec 2005
Nestle has agreed a six-figure deal for 2006 with Redbus Outdoor as part of a campaign to target Sainsbury's and Somerfield shoppers. Redbus specialises in supplying and selling trolley and basket poster advertising.
Naked wins Unilever European brief for Magnum
07 Dec 2005 | by by Staff
LONDON - Unilever has appointed Naked Amsterdam to develop pan-European activity for its ice cream brand Magnum.
Burger King reviews £30m Euro media
02 Dec 2005
Burger King is consolidating its £30 million pan-European media planning and buying business and has invited four agencies to pitch against the incumbent, Carat.
Media: Strategy Analysis - Selling your soul for a Stella Artois
02 Dec 2005
Brand: Stella Artois Client: InBev Brief: Improve the brand's status among consumers and make Stella their brand preference Target audience: 18- to 24-year-olds Budget: Undisclosed AGENCIES Media: Starcom Motive Interactive creative: Draft London Above-the-line creative: Lowe London STRATEGY...
Burger King reviews £30m pan-European media
01 Dec 2005 | by by Staff
LONDON - Burger King is consolidating its £30m pan-European media planning and buying business and has invited four agencies to pitch.
Teetotal Trump raises eyebrows with vodka endorsement
30 Nov 2005 | by by Joe Lepper
LONDON - Donald Trump is to have a vodka named after him following a deal with US drinks firm Drinks America, despite the tycoon being one of the country's most high-profile teetotallers.
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