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WH Smith trials in-store coffee and mobile phone shops

31 Aug 2004 | by Sam Matthews,

LONDON – WH Smith is to trial Costa Coffee shops and Virgin Mobile outlets in 28 of its major stores in an attempt to boost flagging sales, which has been blamed on supermarkets moving into the books and DVD market.

Jacob's invests £3m in Fusions TV launch campaign

31 Aug 2004 | by Sam Matthews,

LONDON – Jacob's is introducing its Thai Bites Fusions rice and potato snack with a TV advertising campaign that takes a light-hearted look at East meeting West.

Sex and the City's Samantha swaps martinis for Tetley

31 Aug 2004 | by Jennifer Whitehead,

LONDON - In a move that will have the Tetley Tea Folk up in arms, Kim Cattrall, the actress who played man-eating Samantha in 'Sex and the City', is to appear in a new £3m advertising campaign for the brand.

McDonald's 'I'm Lovin' It' is nation's favourite phrase

27 Aug 2004 | by Sam Matthews

LONDON – McDonald's 'I'm Lovin It' is the nation's most-used advertising catchprase, beating Heinz's 'Beanz Meanz Heinz' and Nike's 'Just Do It' into second and third place respectively.

Grey rocked by Masterfoods snub

27 Aug 2004 | by Glen Mutel

Grey's relationship with its key global client Masterfoods is looking fragile after its US office was overlooked for the new Twix brief, despite being the brand's agency of record.

Krug unveils print ad by M&C Saatchi

27 Aug 2004 | by Glen Mutel

M C Saatchi has created a print campaign for Krug Champagne that aims to assert the product's superiority over its big-name rivals. The new print execution will run in the UK, US, Italy and Japan from September in upmarket titles such as Vogue, Harpers Queen and Conde Nast Traveller. The creative...

Hotline: Richmond Foods searches for ad agency

27 Aug 2004

Richmond Foods is searching for an ad agency to handle its portfolio of ice-creams, which it acquired from Nestle in 2001. The account, which includes the Fab, Zoom and Smarties ice-cream brands, was previously with the Nestle roster agency J. Walter Thompson.

Close-Up: Live Issue - How do venture capitalists affect brand values?

27 Aug 2004

Marketing spend can often be the first casualty of cash deals. Bob Willott explains. Hardly a month goes by without press reports of a famous brand being offloaded by a major corporation - either to the existing management team or to financial institutions who will introduce new management. The family...

World: Gallery

27 Aug 2004

Nike - DDB France This simple but effective print ad for Nike from DDB Paris keeps the spirit of Nike's perpetual runner alive. The open plain, the execution implies, is your running track, and the horizon is your finish line. The ad was created by Stephane Kaczorowski and Sebastien Skrzypczak using...

World: My Portfolio - Bob Kerstetter

27 Aug 2004

Bob Kerstetter, previously an award-winning copywriter at Goodby Silverstein Partners, went on to found his own agency, Black Rocket in San Francisco. Not content with that, however, he decided to try his hand at directing. "I'd been working as a creative for 20 years. I needed to sit in a different...

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