San Miguel set to drop Spain focus in £2m HTW work
30 Jan 2004 | by Ben Bold,
LONDON - San Miguel, the premium beer brand, is set to play down its Spanish heritage in a bid to expand its UK presence.
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Sara Lee consolidates $200m US account into Starcom
30 Jan 2004 | by Staff,
NEW YORK - Sara Lee, the conglomerate that owns brands as diverse as Playtex bras and Kiwi shoe polish, has consolidated its estimated $200m media buying and planning into Publicis Groupe media agency Starcom USA.
JWT picks up £25m Golden Wonder ads task without a pitch
30 Jan 2004 | by Rachel Gardner
J. Walter Thompson has been appointed to handle the bulk of Golden Wonder's advertising account without a pitch.
HOTLINE: San Miguel hands account to Harrison Troughton Wunderman
30 Jan 2004
San Miguel has handed its advertising account to Harrison Troughton Wunderman, which won the business in a final shoot-out against TBWA\London. The review was called in November after Scottish Newcastle took over the brand as part of its acquisition of Bulmers.
Euro RSCG's Fruitini campaign employs Jackass-like stunts
30 Jan 2004
Del Monte is attempting to position its Fruitini range of fruit snacks as a healthy addition to children's lunch boxes with a 1 million TV campaign by Euro RSCG London.
Domino's begins hunt for advertising agency
30 Jan 2004 | by Claire Billings
Domino's Pizza is on the hunt for a new advertising agency as it looks to change its creative strategy.
DDB extends Hovis healthy eating campaign
30 Jan 2004 | by Emma Barns
Hovis is continuing its "get something good inside" campaign with an animated spot for its new Square Rolls range. The ad, by DDB London, breaks nationally on 2 February.
TBWA rolls out its latest McCain spot
30 Jan 2004 | by John Tylee
McCain, the frozen food manufacturer, is continuing to strengthen the association of its Home Fries brand with comfort eating in new TV advertising under the theme "chin up".
Coca-Cola reveals online music download site in Mother press work
30 Jan 2004 | by Rachel Gardner
Coca-Cola is unveiling its new online music download site through a press campaign created by Mother.
Quiet Storm creates chef for Schwartz
30 Jan 2004
Quiet Storm has created a virtual chef to promote Schwartz's latest range of cooking sauces in a new TV commercial.
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