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Branding News brief: Asda to relaunch Good For You! range

Asda is to relaunch its own-brand low-fat Good For You! range in January with updated packaging and 100 extra products, including a microwave steamer range.

Branding News brief: Primula overhauls packaging

Primula, the cheese spread range, has overhauled its packaging to include photographs of ingredients and a black-and-white sketch of a mouse. A low-fat cheese spread is also being introduced.

Brand Builders: Blackwood's

From a house-hunting trip to the Shetland Islands, a thriving spirits business has emerged. Claire Murphy reports.

Focus on ... Christmas dinner

Serving up turkey on Christmas Day is a uniquely Anglo-American tradition. Other countries have a variety of festive food traditions. - In Latvia, people eat a Christmas Day meal of cooked brown peas with pork sauce, cabbage and sausage. - The Portguese tuck into salted dry cod with boiled potatoes...

Sector Insight: Luxury chocolate - Regular treat

Premium chocolates are on the rise as people reward themselves for coping with daily stresses.

Kingsmill owner consolidates media into ZenithOptimedia

LONDON - Associated British Foods has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.

GSK shifts Ribena work out of Grey in strategy rethink

LONDON - GlaxoSmithKline is moving its £5m advertising business out of Grey London as part of a strategic review of the 68-year-old brand.

McDonald's bows to critics over fatty salad dressing

LONDON - McDonald's has caved in over criticism of the fat content of its Salads Plus menu by replacing its dressings with low-fat, low-calorie versions.

Diet Coke widens target with £10m lifestyle campaign

LONDON - Coca-Cola is planning its biggest overhaul of Diet Coke in a decade to reposition it as a 'lifestyle' brand and move it beyond its core female market.

Fat lady attacks Oliver for latest Sainsbury's ad campaign

LONDON – Jamie Oliver is under fire for his latest Sainsbury’s advertising campaign promoting potentially unhealthy farmed salmon with a rival TV chef Clarissa Dickson Wright saying he has 'sold his soul' to the supermarket.


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