McDonald's braces for attack
25 Aug 2004
The fast-food giant is the latest brand facing an anti-corporate polemic. Mark Sweney asks how it can respond
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Brand Health Check: Hula Hoops
06 Oct 2004
Once a savoury snacks stalwart, the 30-something crisp brand has been suffering from decreasing market share amid accusations of over-extension. Claire Dowdy reports.
Sun, sea and sex - but no sangria
18 Aug 2004
Tour operators are having to tread carefully to avoid charges that they encourage binge-drinking, writes Robert Gray
News Analysis: Nestle gambles on low-carb craze
03 Jun 2004
The confectionery giant believes Atkins-style dieters will pay a premium for a low-carb Kit Kat, writes Claire Murphy
Nestle takes on the critics
12 May 2004
With its sales tumbling, Nescafe is plotting an ethical brand initiative. Claire Murphy examines the controversy
Unilever leads freezer fightback
28 Apr 2004
With fresh and chilled foods rising in popularity, Rachel Barnes uncovers a revolution taking place in the freezer aisle.
Let's hope Nestle's review mill leaves room for creativity
25 Mar 2004
Sometimes you can't help feeling short-changed. Like the chap -- not me, honest -- who featured in the Daily Mirror's 'Dr Miriam' problem page on Monday wanting to spice up his marital sex life with some 'blue videos', writes Ian Darby .
Getting a pep talk about vitamins and supplements
13 Feb 2004
As Britain's number two tennis player Greg Rusedski awaits the verdict over taking the banned substance nandrolone, legal and brand guru Ardi Kolah reports on a recent legal challenge to protect our rights to take vitamin supplements.
Superbrands case studies: Coca-Cola
09 Jan 2004
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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