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LONDON - Gin liqueur Pimm's is to make light of the traditional British summer in a new television campaign starring Harry, the naive hooray Henry who appeared in last summer's ads for the spirit.
LONDON - Some industry watchers cast doubt on bids for Cordiant being made by most of the large advertising groups, including WPP Group and Publicis Groupe, following news that the troubled ad group had received preliminary approaches.
LONDON - Cadbury has been attacked over a £9m promotional campaign, backed by the government, which encourages children to eat chocolate in return for sports gear for their school.
LONDON – Britvic Soft Drinks has launched a new promotion on its frozen carbonated drink Ice Blast, offering kids the chance to attend the coolest event of the summer when The Rulaz of Cool Ice Blast Kingdom comes to Magna in Sheffield.
NEW YORK - McDonald's has asked its advertising agencies in the US to come up with new strategies to target women and children, in a move to shore up flagging sales that is unlikely to go down well with critics of the fast-food chain.
LONDON - Former Whitbread drinks marketer Roger Preece, who went on to set up the hugely successful Jamies wine bar franchise in the City of London in the mid 1980s, is to launch an online travel website, auctionweekendbreaks.co.uk.
LONDON - Allied Domecq has kicked off what it said would be a swift review of its global advertising and marketing agencies on its Ballentine's, Tia Maria and Malibu brands, following its decision to dump Cordiant Communications.
LONDON - Kellogg is hoping to engage its target audience of children in a new campaign for its Real Fruit Winders by giving them the opportunity to vote to choose the product's new shape and flavour.
LONDON - Boy band Blue have signed a deal, reported to be worth £50m, to be the new face of Pepsi joining Shakira and Ms Dynamite.
LONDON – McCain Foods has cut the shortlist for its £15m advertising account to three agencies, after it dropped Mustoes.
