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Boots in controversial tie-up for Atkins range UK launch

LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range to distribute its low-carbohydrate foods in the UK.

Mr Kipling pulls exceedingly offensive ad from television

LONDON - With 570 complaints weighed against it, an ad for Mr Kipling Mince Pies, which shows a woman giving birth during a nativity play, has been pulled from television screens.

Nestle Rowntree hands UK control to Australia chief

LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.

Smarties launches viral game as integrated campaign

LONDON - Nestle Smarties is launching a viral game as part of an integrated offline and online push for the new Smarties bars.

NEWS BRIEF: Bollinger to sponsor calendar

Bollinger is sponsoring a calendar to be cover-mounted on the January issue of BBC Magazines' Eve, marking the champagne's first sponsorship initiative with a glossy magazine. The deal is aimed at broadening Bollinger's appeal to women. Pictures for the calendar were shot on location at Champagne Bollinger.

Red Bull extends into fashion with annual UK show

Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.

Nestle Rowntree hands UK control to Australia chief

Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.

DIRECT CHOICE: Guinness

I'm getting thoroughly depressed. I seem to be getting more Christmas cards from businesses than from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent me one.

STOP PRESS: Mars wins High Court appeal

Mars has won a High Court appeal preventing Nestle from registering the 3-D shape of the Polo mint as a trademark in the UK without the word 'Polo' on it, unless Nestle agrees to amend the mark by keeping it to the size of a Polo and colouring it white.

BRANDING BRIEF: Co-op adds new products to premium range

The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington...

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