18 Dec 2003
Scooby Doo ready meals will be available in supermarkets from January. Targeted at kids aged five to ten and their mums, the meals are manufactured by Oriental Express Frozen Foods. Options available will include 275g mini-burger, fish finger and chicken nugget meals, and a range of 250g pasta dishes....
18 Dec 2003
What on Earth, the organic pizza company, has rebranded through advertising agency Albion. The revamp includes the brand's packaging and web site, which will launch on January 5. The company will receive advertising support from March in the form of press and in-store executions, using the line 'Peace,...
18 Dec 2003
| by Colin Grimshaw
Two poster ads for Britvic Soft Drinks energy drink Red Devil have been banned by the Advertising Standards Authority (ASA), following complaints about their sexual content.
18 Dec 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
Sometime in the fourth century AD, in the Mediterranean port town of Myra, the church bells tolled. Bishop Nicholas was dead. Nicholas had hailed from a rich family, but after joining the church, he used much of his riches to help the poor in his community. And now that community mourned him.
18 Dec 2003
Weetabix has shifted its 15m media planning and buying business out of PHD into The Allmond Partnership, following a three-way pitch that also involved Initiative.
18 Dec 2003
Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off in the new year. The two TV ads continue to use the strapline 'Kids and grown-ups love it so, the happy world of Haribo', although, for the first time since the brand launched in the UK, it is dropping the...
18 Dec 2003
| by Emily Rogers
General Mills, the world's fifth-biggest food company, has appointed commercial director Linda Hipkiss to the new role of UK marketing director, as part of a restructure of its sales and marketing function.
18 Dec 2003
| by Gail Kemp
Which ad campaigns made the grade as this year's most memorable? Gail Kemp looks at the 2003 Adwatch winners
18 Dec 2003
| by Alastair Ray
SONY KEEPS SPRINGSTEEN ON THE ROAD
17 Dec 2003
| by Emily Rogers,
LONDON - McDonald's has revealed its new global packaging design, inspired by its first global advertising campaign 'I'm Lovin' It'.