05 Dec 2003
| by Staff,
NEW YORK - The winner of a short film competition sponsored by Coca-Cola has been withdrawn by the drinks giant after Italian-Americans complained that its mafia stereotypes were offensive.
14 Oct 2003
| by Jennifer Whitehead,
LONDON - Teenage pop sensations the Sugababes have signed their first endorsement deal, promoting Nestle's latest brand extension for Kit Kat, the Kit Kat Kube.
10 Jun 2003
| by Staff,
LONDON - Scotland is taking over the London Underground in July in a joint marketing campaign between Highland Spring and VisitScotland, promoting Scotland as the home of Highland Spring mineral water and an ideal escape for a short break.
05 Jun 2003
| by Staff,
LONDON - Digital media agency Electric Cake has signed up PJ Smoothies to sponsor its website in a deal that will see the smoothie brand target opinion formers in fashion, design, music, entertainment and media.
LONDON - Michael Dolan is to stand down as CEO of Young & Rubicam and be replaced by Ann Fudge, a former president of Kraft Foods, making her the first black woman to lead a major advertising firm.
30 Apr 2003
| by Jennifer Whitehead,
LONDON - Gin liqueur Pimm's is to make light of the traditional British summer in a new television campaign starring Harry, the naive hooray Henry who appeared in last summer's ads for the spirit.
24 Apr 2003
| by Jennifer Whitehead,
LONDON - Nestle is dropping its 20-year-old 'do you love anyone enough to give them your last Rolo' slogan in favour of an edgier advertising campaign featuring the voice of Radio 1 DJ Sara Cox.
09 Apr 2003
| by Jennifer Whitehead,
LONDON - Pot Noodle has launched a new variation on its snack brand, Posh Noodle, with a £3m campaign fronted by 'posh totty' Lady Isabella Hervey and TV ads warning down-and-outs that it's 'not for the likes of you'.
27 Mar 2003
| by Jennifer Whitehead,
LONDON - Woolworths has denied reports that it has shifted its £25m advertising account away from incumbent Bates UK and into Bartle Bogle Hegarty.
21 Mar 2003
| by Jennifer Whitehead,
LONDON - Hill & Knowlton has won a four-way pitch to handle a consumer PR push for Kingsmill and Allinson bread brands, stealing the account from Biss Lancaster after more than 10 years.