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Coca-Cola drops mafia film after Italian-American uproar

NEW YORK - The winner of a short film competition sponsored by Coca-Cola has been withdrawn by the drinks giant after Italian-Americans complained that its mafia stereotypes were offensive.

Sugababes sign debut promotional deal for Kit Kat Kubes

LONDON - Teenage pop sensations the Sugababes have signed their first endorsement deal, promoting Nestle's latest brand extension for Kit Kat, the Kit Kat Kube.

Scotland goes Underground in Highland Spring campaign

LONDON - Scotland is taking over the London Underground in July in a joint marketing campaign between Highland Spring and VisitScotland, promoting Scotland as the home of Highland Spring mineral water and an ideal escape for a short break.

PJ Smoothies to sponsor Electric Cake's Eatmail.tv

LONDON - Digital media agency Electric Cake has signed up PJ Smoothies to sponsor its website in a deal that will see the smoothie brand target opinion formers in fashion, design, music, entertainment and media.

Michael Dolan stands down as Young & Rubicam CEO

LONDON - Michael Dolan is to stand down as CEO of Young & Rubicam and be replaced by Ann Fudge, a former president of Kraft Foods, making her the first black woman to lead a major advertising firm.

Pimm's to help British enjoy summer in the pouring rain

LONDON - Gin liqueur Pimm's is to make light of the traditional British summer in a new television campaign starring Harry, the naive hooray Henry who appeared in last summer's ads for the spirit.

Rolo drops 20-year-old slogan in new £1.6m TV push

LONDON - Nestle is dropping its 20-year-old 'do you love anyone enough to give them your last Rolo' slogan in favour of an edgier advertising campaign featuring the voice of Radio 1 DJ Sara Cox.

Posh Noodle warns hoi polloi 'not for the likes of you'

LONDON - Pot Noodle has launched a new variation on its snack brand, Posh Noodle, with a £3m campaign fronted by 'posh totty' Lady Isabella Hervey and TV ads warning down-and-outs that it's 'not for the likes of you'.

Woolworths denies reports it has dropped Bates for BBH

LONDON - Woolworths has denied reports that it has shifted its £25m advertising account away from incumbent Bates UK and into Bartle Bogle Hegarty.

Biss Lancaster ends Allied Bakeries work after 10 years

LONDON - Hill & Knowlton has won a four-way pitch to handle a consumer PR push for Kingsmill and Allinson bread brands, stealing the account from Biss Lancaster after more than 10 years.


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