Arc develops a foam door-drop to launch Warburtons in South
13 Dec 2002
Warburtons, the bread manufacturer, is using a direct marketing campaign to launch its bread range in the south east.
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JWT unveils poster campaign for Smirnoff Ice free travel
13 Dec 2002 | by JENNY WATTS
Smirnoff Ice has unveiled a campaign through J. Walter Thompson to support its second successive year of sponsoring free travel across the Underground, London's buses and the Docklands' Light Railway over the New Year period.
Pepsi spots top list of ads covered by press
13 Dec 2002 | by GLEN MUTEL
David Beckham's campaigns for Pepsi have won more press coverage than any other company's advertising activity this year.
CLOSE-UP: LIVE ISSUE/COCA-COLA - Can Coca-Cola realise the true potential of Piccadilly Circus' site?
13 Dec 2002 | by GLEN MUTEL
If you're a Londoner, or even a tourist for that matter, you will be familiar with the enormous digital billboard that towers over Piccadilly Circus.
OPINION: Mills on ... Murphy's
13 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
You've got to hand it to Guinness. Over the years, it has effortlessly seen off a variety of challengers in the stout market. Way back when was a brand called Mackeson, which seemed to position itself as a pick-me-up for grannies with osteoporosis with the line: "It looks good, it tastes good and by...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
Welcome to the Private View graveyard slot. It's Christmas and half the potential readership of this column is pitching as if their very lives depended upon it and the other half is pissed. Many of you, of course, are both. Either way, it's safe to assume that only a handful of ad folk and maybe the...
Campbell picks Mother for Fray Bentos' return to TV
12 Dec 2002 | by Jenny Watts,
LONDON - Mother has taken on Campbell's Fray Bentos convenience food business as the company gears up to reinvigorate the brand and build its awareness among consumers.
CHI boosts Premier Foods account with Jelly win
12 Dec 2002 | by Staff,
LONDON - Clemmow Hornby Inge has picked up the task to rejuvenate the Rowntree's Jelly brand.
Holsten Pils to overhaul creative as pitch is called
12 Dec 2002 | by Jeremy Lee,
LONDON - For only the second time in 24 years, Holsten has put its advertising account up for review.
Disaronno Amaretto boosts sales with direct mail
12 Dec 2002 | by Claire Billings,
LONDON - First Drinks liqueur brand Disaronno Amaretto is using a direct mail campaign to boost sales of the drink in the run-up to Christmas.
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