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Alcoholic drinks marketers face more self regulation as the Portman Group has just revised its code of practice. But some aspects of the self regulation code may fail the reality test, argues brand marketing and legal guru Ardi Kolah .
A McDonald's World Cup promotion almost transformed the company into an unwitting benefactor to thousands of consumers. Unfortunately for the fast food giant, this was due to a miscalculation rather than the innovative mechanic of its promotion, writes Ben Stobart .
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Molson, Golden Cap, Midas and Ikea.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Adidas, Sneak, Eurostar, Rogaine and Pilsner Urquell.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Flytoget, Welsh Tourist Board, Revels and Humo.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from the Royal Marines, Boddingtons, Pfizer, National Football Museum and Danish Bacon.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Levi's, Nike Jordan, Pepsi, Visa and Sony.
Is there some reason why companies can't stand behind their advertising, rather than pulling it at the slightest sign of outcry from some over-sensitive demographic group? asks Kate Kaye .
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Southern Comfort, Guinness, Pilsner Urquell, Ikea and Levi's
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