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This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Zoe Smith, UK Brand Manager, Ubevco Distribution
Presentation discussing the strategies behind alcohol marketing to this age group through the most personal of possessions, youth's mobile phones. By Anne de Kerchkhove, 12snap UK.
Consumer research into snacking between meals carried out by IGD Consumer Unit.
In May 2001 IGD conducted research aiming to uncover what consumers think about profits made by the UK food and grocery industry.
We have found that consumers are growing more confident in their understanding of how food is produced. Research from IGD Consumer Unit
Expenditure on fruit and vegetables equates to almost 21% of total weekly expenditure on all food and drink (including soft drinks, alcoholic drinks and confectionery) consumed within the home. Report by IGD Consumer Unit
An important question that has been raised in supermarket retailing is whether weekly promotions induce households to increase their in-store expenditures or merely reallocate a predetermined spending amount in that week. Paper by X Dreze, P Nisol, N Vilcassim
