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HHCL creates 'turkey tussle' to highlight food safety

LONDON - HHCL & Partners is behind a new television advertising campaign that will warn the 10m people cooking a turkey on Christmas Day to be mindful of hygiene and food safety while sipping the cooking sherry.

Absolut retains Omnicom's FitzGerald for US work

NEW YORK - Absolut, the Swedish vodka, has named Omnicom Group agency FitzGerald Communications for its interactive work in the US.

Absolut targets shoppers with giant ice bottle

LONDON - Absolut Vodka is to raise awareness of the launch of Absolut Chilled among Christmas shoppers in Manchester with a giant walk-in bottle made from ice in the city's Deansgate shopping district.

McDonald's says teenage obesity lawsuit is 'unfair'

NEW YORK - McDonald's has described a lawsuit blaming it for causing obesity in teenagers as 'unfair' and has asked a judge hearing the case to throw the suit out.

Haagen-Dazs stars in Made for Movies campaign

LONDON - Tubs of Haagen-Dazs will make their way into scenes from the films 'The Usual Suspects' and 'Home Alone' as part of its latest advertising to support a new marketing campaign for the ice cream brand.

Allied Domecq picks JCPR for drinks

LONDON - Allied Domecq UK has hired Jackie Cooper PR to work on a newly created consumer account, including brands such as Malibu and Courvoisier.

It's a flatpack world as Ikea tops the bible

BRAND WATCH - Ikea overtakes the Bible, no news on the Koran, Puma gets a reputation boost and Umbro realises it's wrong to name a brand after a Nazi poison gas used in the Holocaust, writes Jennifer Whitehead in this week's Brand Watch .

Burson-Marsteller Italy launches luxury goods division

ROME - Burson-Marsteller Italy is launching a new communications division to cater for high-end, luxury goods clients.

Alcohol Concern slams Hard Core for PR campaign

Alcohol Concern has condemned a PR offensive by Halewood International for its 8.4% pre-packaged spirit Hard Core, which invites 'Luton mingers' to star in a forthcoming ad campaign.

Unilever appoints Weber Shandwick on six US brands

NEW YORK - Unilever has handed Weber Shandwick Worldwide the US public relations work on six of its brands, including Q-tips and Ragu pasta sauces.

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