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Agencies are lining up to pitch for the creative task of raising the UK popularity of Asahi Super Dry, Japan's biggest-selling beer. McCann-Erickson Windsor, the incumbent on the 1 million account, has been invited to repitch, joining a shortlist likely to include agencies that already...
Birds Eye Wall's has hauled its Captain Birds Eye character out of Lowe Lintas and handed the account for its fish fingers brand to the rival roster agency HHCL 500,000 in the UK. Birds Eye is understood to be planning a renewed pan-European push for the character with the possibility...
PepsiCo-owned Quaker has put its agencies on alert following its move to centralise its international advertising business into Omnicom. The food giant shifted its Quaker brands at Foote Cone 3.7 million, with MediaVest UK handling the media buying. Banks Hoggins O'Shea/FCB is set to lose...
Baxters, the premium food brand, has appointed MediaCom (Scotland) as its media planning and buying agency. It will work across the portfolio of Baxters products including soup, sauces, condiments, pickles, jams and preserves. - General release.
St Luke's has unveiled its first television and cinema work for Tilda to launch a new product, Rizazz. The campaign pokes fun at people who try to keep up a pretence of being busy. The spoof campaign aims to position Rizazz as an ideal product for busy people who would like to eat good...
Cadbury Fingers is launching a national TV campaign, which will be backed by a 5 million spend. Saatchi 21.9 million. Sales were up 4.5 per cent in the year to October 2000 and the brand leads the "special treat" biscuit category. Dave Droga, the creative director of Saatchi...
Campbell's is stepping up efforts to make its condensed soup range a more potent competitor to other snack foods with new advertising featuring common household objects and their alternative uses. The magazine campaign, backed by a 1 million spend, is the first work by Abbott Mead Vickers...
Lions Sports Mixture, the chewy sweet brand, is unveiling its first ad campaign since its launch in 1912. The TV executions, through Euro RSCG Wnek Gosper, back the national launch of the brand. Lions Sports Mixture has previously only been available in the north of England. The...
For those young men still in their formative years in the 80s, Cadbury's Flake advertising has a lot to answer for. As if spotty boys of my generation weren't confused enough about the opposite sex, we were invited to sit and watch gorgeous, sultry, full-lipped women lying back and doing heavenly...
Definition of a coward: someone who thinks with his legs. There seem to be a lot of clients legging it at the moment. Running scared. And who can blame them? These are not good times. Human instinct says survival is about keeping your damn head down. Lie low. Keep stumm. Yet the...
