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Ad campaign seeks to save the British pea

30 Apr 2001 | by Anna Clarke

In an effort to stem falling sales, the British pea is to be promoted in a new advertising campaign which will seek to bring people back to the UK’s once most-popular vegetable.

McDonald’s names Tribal DDB to interactive business

30 Apr 2001

Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US interactive account.

Tesco shuns Open and joins ONdigital in net grocery deal

30 Apr 2001

Tesco is to take its online grocery shopping service on to ONdigital’s internet TV service in a move that sees it shun the more expensive BSkyB rival Open.

HOTLINE: News in brief

27 Apr 2001

Jordan Grand Prix is talking to advertising agencies about its new product developments, which include a drinks enterprise and two clothing ranges. The company expects to draw up a pitchlist over the next few weeks.

Mother unveils first work for Coke

27 Apr 2001 | by JENNY WATTS

Mother has unveiled its first national television work for both Dr Pepper and the new still fruit drink from Coca-Cola called Alive. The new campaign for Dr Pepper dumps the 'To try it is to love it' strapline, replacing it with: 'What's the worst that can happen?' The two executions...

REVIEW: Marketing and advertising news in the week's press

27 Apr 2001

Unilever Bestfoods has appointed Bartle Bogle Hegarty to the international creative account for its olive oil brand Bertolli. The account is said to be worth pounds 30 million globally. BBH won the work in a pitch against Ogilvy & Mather and McCann-Erickson. Unilever is looking to launch the...

Lowe Lintas creates TV spots for Tesco's upcoming wine festival

27 Apr 2001 | by JEREMY WHITE

Lowe Lintas has produced three new TV spots for Tesco in a bid to support the supermarket chain's upcoming wine festival. The agency has produced three humorous ten-second ads called 'shrimp', 'cheerleader' and 'chop', which aim to promote Australian, American and French wines respectively....

Cheetham Bell JWT unveils Red Square ads

27 Apr 2001 | by JOHN TYLEE

Red Square, the vodka pre-mix, has opted for risque new advertising in order to boost the brand's profile in a market dominated by big-spending rivals such as Bacardi Breezer and Smirnoff Ice. The new campaign features square red marks left on the body after sexual encounters. But Manchester's...

OPINION: Stuart Elliott in America

27 Apr 2001 | by STUART ELLIOTT, the advertising columnist at The New York Times

After all the speculation, the gossip, the rumours, there it was, a poster in a subway car on the Number 7 line, taking an advertising columnist on a Saturday afternoon from Manhattan to a Mets game at Shea Stadium. The sign showed a close-up of a Coca-Cola logo, drenched in ice and water,...

PRIVATE VIEW

27 Apr 2001 | by NICK HASTINGS, the executive creative director of D'Arcy

A little later in this column we'll get to the meaning of life, but in the meantime here's a story about a car and a peacock. They co-star in the new Peugeot 206 commercial. On seeing the slightly sexy Peugeot convertible, the peacock gets the horn, and sports its glorious plumage. In...

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