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The media revelled in the news that McDonald's had failed in its attempt to ban McChina during a week which saw the big brands change their names, writes Jennifer Whitehead in this week's round-up of brand news.
Ernest 2.5 million through Mountainview. The direct marketing review is at an early stage with Ernest & Julio Gallo currently constructing a pitchlist. Ian Belcher, E&J Gallo's marketing controller, was unavailable as Campaign went to press. E&J Gallo wines are the tenth largest...
Mars is carrying out a review of its 50 million UK media planning arrangements. The confectionery, food and pet care giant is expected to centralise media planning into one agency in the UK. However, agency sources have told Campaign that the UK review may develop into a review of Mars'...
Heinz has shortlisted The Leith, Saatchi & Saatchi and WCRS to pitch for its babyfood account held by Leo Burnett.
Baileys has renewed its sponsorship of Channel 4's Sex and the City. The deal, which is worth 1 million, was brokered by Carat.
Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup.
HHCL 5 million account. The account has been held by HHCL for ten years, but Marsden has already formed a shortlist of agencies to pitch for the business, in case HHCL fails to come up with a viable creative solution. Agency Insight is assisting with the shortlist. Britvic's Robinsons...
Wrigley's, the chewing gum manufacturer, is reviewing its 19 million media planning and buying account out of CIA UK. The proposed merger of CIA UK and Media Edge, as a result of the recent acquisition of Tempus by WPP, is a possible factor behind the review. Media Edge handles the Colgate-Palmolive...
Fabien Barthez, Manchester United's goalkeeper, whose blunders led to his team's 3-1 defeat by Arsenal last week, has been asked to advertise Tesco butter. A Tesco spokesman described him as "the ultimate butterfingers". - The Mirror.
Absolut Vodka is marking 20 years of its iconic vodka bottle press and poster work with an anniversary campaign featuring some advertising highlights from the past two decades. The company has earmarked 100 different executions to run in a national six-sheet campaign covering 1,500 poster...
