31 Oct 2001
| by Claire Billings,
LONDON - AOL Time Warner has signed a marketing agreement with Kellogg, which will see the breakfast cereal maker's brands promoted across the media firm's TV networks and online sites.
31 Oct 2001
| by Jennifer Whitehead,
LONDON - Coca-Cola and Marlboro are the world's biggest brands and feature among only 43 billion-dollar consumer product brands which can be considered "truly global", according to a survey by market research giant ACNielsen.
31 Oct 2001
| by Staff,
NEW YORK - US lifestyle publisher and retailer, Martha Stewart Living Omnimedia, has reported a trend-bucking increase in magazine advertising revenue as revenues rose by 12.5% for the third quarter.
31 Oct 2001
| by Sylvia Westall,
LONDON - Allied Domecq, the UK spirits company, is expected to make an offer for Diageo's Malibu brand in a compromise following disputes over the ownership of Captain Morgan rum.
31 Oct 2001
| by Claire Billings,
LONDON - Allied Domecq's spirits and wine division has shaken up its agency roster for below- and above-the-line work for some of its core brands, including Tia Maria, Kahlua and Courvoisier.
30 Oct 2001
| by Staff,
NEW YORK - PepsiCo is taking legal action in its fight to stop executives at former agency Foote, Cone & Belding Chicago from working on an account for rival Coca-Cola.
30 Oct 2001
| by Staff,
LONDON - Cadbury Schweppes has won US regulatory approval for its 442m bid to buy Pernod Ricard's soft drinks brands and businesses in Europe, North America and Australia
30 Oct 2001
| by Sylvia Westall,
NEW YORK - Procter & Gamble, the household goods company, has decided to cut down on its 300 websites in order to target high-value customers with specific information.
29 Oct 2001
| by Jennifer Whitehead,
LONDON - Glenfiddich Scotch whisky is to benefit from a 10m global marketing push, as brand owner William Grant & Sons unveils the launch of an advertising campaign which aims to turn its stag icon into a global image.
29 Oct 2001
| by Sylvia Westall,
NEW YORK - Swiss food group Nestle intends to take full control of luxury ice-cream brand Haagen-Dazs, in a deal to challenge rival Unilever.