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Kellogg and AOL Time Warner
link up in global marketing deal

LONDON - AOL Time Warner has signed a marketing agreement with Kellogg, which will see the breakfast cereal maker's brands promoted across the media firm's TV networks and online sites.

Survey reveals 43 billion-dollar brands

LONDON - Coca-Cola and Marlboro are the world's biggest brands and feature among only 43 billion-dollar consumer product brands which can be considered "truly global", according to a survey by market research giant ACNielsen.

Martha Stewart sees magazine
advertising revenues rise

NEW YORK - US lifestyle publisher and retailer, Martha Stewart Living Omnimedia, has reported a trend-bucking increase in magazine advertising revenue as revenues rose by 12.5% for the third quarter.

Allied Domecq may make bid for Malibu

LONDON - Allied Domecq, the UK spirits company, is expected to make an offer for Diageo's Malibu brand in a compromise following disputes over the ownership of Captain Morgan rum.

Cordiant the main winner in Allied Domecq roster review

LONDON - Allied Domecq's spirits and wine division has shaken up its agency roster for below- and above-the-line work for some of its core brands, including Tia Maria, Kahlua and Courvoisier.

PepsiCo seeks to stop executives
at FCB advising on Coke brand

NEW YORK - PepsiCo is taking legal action in its fight to stop executives at former agency Foote, Cone & Belding Chicago from working on an account for rival Coca-Cola.

Cadbury Schweppes wins approval
for £442m Pernod soft drinks deal

LONDON - Cadbury Schweppes has won US regulatory approval for its 442m bid to buy Pernod Ricard's soft drinks brands and businesses in Europe, North America and Australia

P&G cuts back on interactive marketing

NEW YORK - Procter & Gamble, the household goods company, has decided to cut down on its 300 websites in order to target high-value customers with specific information.

Glenfiddich receives £10m global boost

LONDON - Glenfiddich Scotch whisky is to benefit from a 10m global marketing push, as brand owner William Grant & Sons unveils the launch of an advertising campaign which aims to turn its stag icon into a global image.

Nestle wants control of Haagen-Dazs
to challenge market leader Unilever

NEW YORK - Swiss food group Nestle intends to take full control of luxury ice-cream brand Haagen-Dazs, in a deal to challenge rival Unilever.

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