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Claydon Heeley Jones Mason has been appointed by Smirnoff Ice to develop a trade loyalty programme following a three-way pitch. The activity will be Guinness UDV's largest ever trade incentive programme.
Whitby Seafoods has appointed Manchester's Barrington Johnson Lorains to handle its advertising before launching a new range of products next year. Media buying will be handled by CIA Manchester.
Lowe Lintas has won the December Aerial Award for a radio campaign for Weetabix. The Lowe creative team Sarah Naughton and Alistair Ross beat M&C Saatchi to win the monthly award, run by the Radio Advertising Bureau and supported by Campaign. The Weetabix spot, "balloon eel", is...
The advertising industry has railed against proposals to place restrictions on alcohol advertising similar to those already in place on tobacco advertising. The IPA has slammed proposals, put forward this week by the Government's chief medical officer, as being "way over the top" and stated...
The Oxo family is set to return to the TV screen due to popular demand. The long-running campaign started in the 60s but was dropped by Unilever two years ago. Campbell's, which now owns the brand, has decided to bring back the campaign with new faces. - The Mirror.
Heinz has handed its 5 million integrated baby food account to WCRS after a pitch against Saatchi 3 million in revamping its baby food range and launching an organic option called Simply, for which Brann Ellert created a 1 million campaign. Creative work is unlikely to break soon....
Cobra beer and tube cards have a lot in common. They're both indulgences that have a lot to recommend them but struggle to overcome an image as cheap and low quality. One of the pair has decided it's time for a change. Cobra is a brand with big ideas. It was launched in the UK a decade...
LARRY BARKER Yo-ho-ho. Well that's the Xmas bonhomie out the way - now down to business. The observant among you will notice that my language is somewhat moderated this week. Let me assure you, this is entirely due to the proximity of my father, rather than the presence of...
NEW YORK - NBC has become the first major US broadcaster to lift its ban on advertising hard liquor, and is set to run advertisements for distilled spirits after 9pm.
LONDON - J Sainsbury has promoted marketing director Sara Weller to the group board of the company as an executive director with responsibility for strategic planning, marketing, formats, Sainsbury's to You and Sainsbury's Bank.
