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Carling is to back its music sponsorship activities with a dedicated e-commerce offering at Carlinglive.com. The site will sell concert tickets as well as carry exclusive content, competitions and footage of performing bands. As first revealed in Marketing (November 29), Carling has...
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site, www.copellafruitjuices.co.uk, has been developed by Haygarth Digital and features facts on its product...
LONDON - J Sainsbury has promoted marketing director Sara Weller to the group board of the company as an executive director with responsibility for strategic planning, marketing, formats, Sainsbury's to You and Sainsbury's Bank.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from The Big Issue, PlayStation2, Bell Sympatico, Patagon.com and Keiju.
Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup.
LONDON - Supermarket chain Safeway is pulling the plug on its online operations because it wants to spend the money on its core business.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from the Finnish Federation of the Brewing Industry, Volkswagen, Miller Lite, Egg and Sundown.
LONDON - J Sainsbury has reported a modest 3.4% rise in first-half pre-tax profits, rising to 309m as the UK supermarket group more than doubled its investment in online activity.
This week, let's consider theft, or, as we advertising people prefer to put it, homage. Actually, first, let's reclaim the word homage from the screaming camp of "ommarj". Who came up with that? And does he call the office "loffease"? Look, it's homage, OK? With an aitch at the front and an...
Bargain Booze, the online alcohol retailer, has created a virtual store through marketing communications agency Track Marketing. It provides a realistic 3-D environment.
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