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McVitie s is cutting its NPD levels by 50% and instead plans to throw additional advertising support behind core brands as part of a wholesale review of its brand strategy.
The Burton Group has appointed Sandee Springer, buying and merchandising director at Debenhams, to the new role of marketing services director for the five retail chains that make up the group. She will be responsible for the Top Man, Top Shop, Burton Menswear, Principles, Evans and Dorothy Perkins...
Tesco is understood to have shortlisted outdoor contractors Adshel and JC Decaux to fight for the contract to operate its planned poster sites. It will be the supermarket chain s first step into media ownership and could provide an opportunity for retailer and manufacturer co-operation.
Carlsberg-Tetley, recently hit by the government s decision to prevent its merger with rival brewer Bass, is to invest pounds 10m in an autumn push for its namesake lager brand. The company is putting pounds 6m into new advertising for the draught standard lager brand. The campaign, through Saatchi...
Grand Metropolitan s fast-food restaurant chain Burger King is to pull all its restaurants out of France following a review of its European operations.
Campbell Distillers is targeting clubbers with the launch of Pernod Hex Wired, a startling turquoise brand extension to its Pernod Hex alcopop range. The drink combines Pernod with a Madagascan herb called anamolahobe, which buzzes on the tongue, and has an ABV of 5.5%. Pernod Hex, which launched its...
The past week has offered some salutary lessons in client/agency relationships. First came the news that Lowes had resigned the Lloyds account, giving us all a timely reminder of just how volatile the financial services sector is.
Tavern Ltd has been appointed to distribute the Orangina brand through the on-trade in the UK.
Stakis leisure group has appointed The Marketing Store to create a national promotion for its hotels, restaurants and bars.
Bud Ice is to sponsor the Essential 97 Weekender Music Festival in Finsbury Park on August 2. The brand was the festival beer at this year s Tribal Gathering.
