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The food conglomerate, CPC, which owns brands such as Hellmann s mayonnaise, Marmite and Ambrosia Cream Rice, is reviewing its pounds 16.5 million media account.
Initiative Media has scooped more than pounds 3 million of new business from a handful of new clients and is instigating an overhaul of its new-business effort after a quiet 1996.
The Liberal Democrats national advertising campaign for the general election is to consist of one poster execution on the side of a mobile billboard site. The campaign will tour about 50 target seats. - Financial Times
Bob Mortimer, who last month made his solo advertising debut for First Direct, is set to star in Leo Burnett s new campaign for KP Mini Cheddars.
DMB s rice, which goes on air next month under the banner: Adventurous cooking with Cooke.
GGT Advertising has created an animated branding campaign for KP Skips which introduces two new characters - Sidney, and his best friend, Alfie.
Ruddles has revived its Are you ready for a Ruddles? slogan after a six-year break.
John Owen chooses the Hula Hoops tactical ads, running in Newcastle United s match programmes to greet the arrival of King Kenny Dalglish as Kevin Keegan s successor. It s always nice when people spot opportunities for tactical ads and even nicer when they actually use them. I trust the refreshment...
Barraclough Hall Woolston Gray is launching a second-string agency in the spring to handle conflicting accounts. The new agency will trade under a separate name from a different office and a new managing director is being sought.The move coincides with a management restructure at BHWG which sees the...
With Easter approaching, Meg Carter reports on why Cadbury hopes DRTV will boost its Creme Egg sales.
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