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Britvic is considering centralising its pounds 15 million media account and has lined up three agencies to pitch.
Tim Mellors, the chairman and creative director of Mellors Reay and Partners, has been voted president-elect of the D&AD after a head-to-head ballot against Jay Pond-Jones, the executive creative director of GGT. Mellors, a past president of the Creative Circle and the Cannes jury, will shadow the current...
Lowe Howard-Spink has unveiled its launch commercial for Pillsbury s new frozen pastry snack, Toaster Pockets, which also marks Harry Enfield s directing debut.
Agencies were this week seeking reassurances about the future of millions of pounds worth of business after PepsiCo s decision to spin off its fast-food chains.
Pepsi Cola s three-minute-long take-offs of the TV programme, the Word, which spearheaded the soft drink s pre-Christmas advertising campaign, would not be allowed on British TV again under rules issued by the Independent Television Commission this week.
Gateway 2000 has cut the shortlist for its dollars 70 million global account down to three shops, it was announced this week. The three agencies still in the pitch have been named as TBWA Chiat Day, J. Walter Thompson and DMB&B. Advertising Age
A troop of evil Smarties wreak havoc in a fantasy world in J. Walter Thompson s animated launch campaign for Smarties Mini Eggs, which breaks on national television this week.
PepsiCo is considering killing off its Diet Pepsi brand name in the UK and relaunching its low-calorie drink as Pepsi Light.
Allied Dunbar has appointed David Sims to the company board as marketing director following his decision not to leave for the group marketing post at Norwich Union. Sims will also co-ordinate marketing strategy for pensions and life assurance products.
The exodus of senior marketers at Bass is continuing with this week s resignation by its top brand director David Carruthers.
