Lowes creates Smirnoff Black poster blitz
05 Dec 1997 | by HARRIET GREEN
Lowe Howard-Spink launches a pre-Christmas international press campaign this week for the premium vodka brand, Smirnoff Black.
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REVIEW: Marketing and advertising news in the week’s press ..
05 Dec 1997
Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...
Labour drink-drive ad targets poor excuses
05 Dec 1997 | by EMMA HALL
The Labour Government has unveiled its first drink-drive advertising offensive since coming to power in May, with a TV, radio and cinema campaign launched this week by Baroness Hayman, the minister for road safety.
CDP unveils whisky poster
05 Dec 1997 | by JOHN TYLEE
Whyte & Mackay has returned to posters for the first time in three years with a Christmas campaign through CDP.
AA urges the EU to relax ad bans
05 Dec 1997 | by JOHN TYLEE
Britain s ad industry has been mobilising in advance of this week s super Thursday when key decisions could sound the death knell for some of Europe s most controversial advertising bans.
MEDIA CHOICE
05 Dec 1997 | by ELEANOR TRICKETT
Eleanor Trickett chooses Smirnoff s Russian Roulette promotion on the Now You re Stalking pages of December s Loaded. I m still new at reading Loaded - it s embarrassing when you re trying to look like a respectable woman travelling on the tube and find yourself flashing Emma Harrison s breasts...
Ferrero courts sale to Unilever
04 Dec 1997 | by AMANDA LUTCHFORD
Ferrero, the Italian chocolate company, has called off its search for an agency to handle its pounds 200m pan-European advertising account, as its president and owner Michele Ferrero considers selling the company to Unilever.
STOP PRESS
04 Dec 1997 | by LISA CAMPBELL
The Sunday Telegraph is to close its standalone health supplement, RX, after January 7 and incorporate it into the revamped Sunday Telegraph Magazine, which will also include listings. The magazine will relaunch on February 14.
Bacardi hits the Tube
04 Dec 1997 | by Our Parliamentary Correspondent
Bacardi has launched an ad blitz on the London Underground in a bid to target young people in the run-up to Christmas.
Cadbury’s Astros brand
04 Dec 1997 | by Our Parliamentary Correspondent
Cadbury s is backing its new Astros brand with a national cinema campaign in slots directly before Spice World - the Spice Girls film which opens on Boxing Day. The campaign, which is aimed at older children and teenagers, is part of Cadbury s pounds 2m drive behind Astros.
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