11 Dec 1997
| by AMANDA RICHARDS
Matthew Clark is on the verge of ending the agency agreement to
market Miller Genuine Draft following its failure to hit agreed sales
targets with the brand s owner, Miller Brewing.
11 Dec 1997
| by DANNY ROGERS
Pizza Hut s latest Sicilian Pizza ad, starring footballer Ruud
Gullit, breaks next week. The ad, through Abbott Mead Vickers BBDO,
features Gullit trying to buy what he thinks is a Sicilian footballer.
It runs until January and will be followed by the US-produced Gorbachev
campaign.
11 Dec 1997
| by DANNY ROGERS
The decline in the market for alcopops was highlighted this week in
a report by Datamonitor, and in two disappointing sets of results for
leading alcopops brands.
11 Dec 1997
| by DANNY ROGERS
KFC has signed a licensing deal with Cartoon Network, which sees
the fast-food chain advertising kids meals on TV for the first
time.
11 Dec 1997
| by RAYMOND SNODDY
The Teletubbies may be big, very very big, with the under 18s and
merchandising managers of all ages everywhere, but perhaps the most
influential people on TV at the moment - at least in the commercial
sense - are the Telly Chefs.
11 Dec 1997
| by LISA CAMPBELL
When was the last time you sat in a restaurant, muttering angrily
into your polenta that the food and service were poor, and that you
could do better yourself?
11 Dec 1997
| by ROBERT GRAY
Ello, ello, ello. What have we here, then? A juicy sponsorship
offer for the constabulary, I presume. Or would you rather enjoy a
stretch at Her Majesty s pleasure?
05 Dec 1997
| by KAREN YATES
Mike Wells, the art director behind Boddingtons award-winning
cream of Manchester campaign, is quitting Bartle Bogle Hegarty to
become head of art at WCRS.
Saatchi s charity project arm, Cause Connection, has put
together its first major project to unite companies and good causes for
mutual benefit.
05 Dec 1997
| by KAREN YATES
Sara Lee Bakery has chosen Banks Hoggins O Shea to help reposition
its dessert range as the UK s leading frozen dessert brand.