O&M unveils accessible Martell work
12 Dec 1997 | by EMMA HALL
Ogilvy & Mather is targeting middle-aged cognac drinkers in a Christmas poster campaign for the Seagram brand, Martell.
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Naughty children star in McDonald’s spot
12 Dec 1997 | by EMMA HALL
Leo Burnett has persuaded Jeff Stark to tackle the nightmare of working with children and animals in its latest campaign for McDonald s Happy Meals.
CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes
12 Dec 1997 | by JOHN TYLEE
Rooney Anand, Sara Lee Bakery s marketing director and self-confessed foodie - I don t have the healthiest lifestyle in the world - is not one to toe the politically correct line on shameless indulgence.
MEDIA CHOICE:
12 Dec 1997 | by PHIL CARTER, design director of Carter
Phil Carter, the design director of Carter Wong s Old Speckled Hen that appeared on the front page of the Telegraph last week. When I saw the Telegraph s photo of a fluffy fox cuddly toy raised aloft in celebration of the proposed ban on fox hunting, my eye was then drawn to his likeable cousin below...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
12 Dec 1997 | by SARAH DU HEAUME, managing director of J
The Turner Prize has drawn its fair share of controversy this year - an all-woman shortlist and the notable absence of good, old-fashioned paintings and sculptures helped raise the profile of the event.
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
If there s one thing more disappointing than not winning a major US sportswear brand it s getting the stuff for Private View and finding there s not one stinker among them. You try being funny about half-decent ads! It just isn t the same. So, apologies in advance if this week s column seems a little...
CAMPAIGN DIARY:
12 Dec 1997
Campaign staff were impressed with the new Milk Tray ad from Euro RSCG Wnek Gosper. Abandoning the tired Man in Black, the agency has given the chocolate box brand a feline feel.
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
12 Dec 1997
There must be a rule about placing ads in a trendy magazine that results in the most unimaginative work possible.
BT’s Bobo rang most bells in ’97 Adwatch survey
11 Dec 1997 | by JAMES CURTIS
BT s boxer dog Bobo , the National Lottery s Winsday and Gary Lineker s pairing up with the Spice Girls for Walkers are the stars of the 1997 Adwatch of the year.
Irn-Bru to back Evans’ C4 show
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Irn-Bru, the quirky soft drink from AG Barr, has joined forces with Chris Evans s Ginger Productions to sponsor his Channel 4 programme TFI Friday.
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