Search results

Showing 1 - 10 of 515 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Date

  • 1997 Remove filter

By Publication

  • Campaign Remove publication filter

By Industry Sector

  • Food & Drink Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By News Type

By Sector

Budweiser signs up to sponsor NI titles’ World Cup coverage

19 Dec 1997 | by CAROLINE MARSHALL

Budweiser, one of the official sponsors of the World Cup, has struck a sponsorship deal across News International s newspaper titles after it failed to secure a tie-up with ITV s World Cup coverage.

TMD Carat secures pounds 5m planning and buying for Princes

19 Dec 1997 | by ANNA GRIFFITHS

TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy.

Leo Burnett beats Dorland to pounds 2m John West account

19 Dec 1997 | by KAREN YATES

John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account.

DMB&B takes hard line in drink-drive ads

19 Dec 1997 | by EMMA HALL

DMB&B has created an alternative anti-drink-drive ad to run alongside its official Department of Transport Christmas campaign.

OAPs star again for Olivio as BBH keeps the focus on health

19 Dec 1997 | by JOHN OWEN

The Mediterranean s most sprightly pensioners reappear in the latest burst of Olivio advertising through Bartle Bogle Hegarty.

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed eagle and blind man films for Coca-Cola, the average man and woman in the street - or, in this...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

19 Dec 1997 | by STEFANO HATFIELD

God! I ve only just repaired some of the broken relationships caused by last Christmas s turkeys and New Year agency honours. Top turkeys then were (in reverse): BhS station platform (Saatchis), Mercury s Oliver and Claire (HHCL) and Visa Delta kerrching! (Saatchis again). None exist today....

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials, and NBC, which is broadcasting the event, will be laughing all the way to the bank.

BACKBITE

19 Dec 1997 | by CAROLINE MARSHALL

Is it me or has this year been pretty undistinguished for one of the industry s most feted categories - beer advertising? Holsten Pils abandoned television for print and ended up with an easier way to change your life ; Castlemaine XXXX produced the excellent vignettes campaign then neglected to give...

1 2 3 4 5 ...
Next »

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group