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Snack company Phileas Fogg is offering comedy fans previews of the Paramount Comedy Channel on its new Web site, www.phileasfogg.com. It is the first time streaming video technology has been used commercially in the UK.
Mirror Group is said to be considering changing its name to reflect the wider scope of its activities. The company, founded as a national newspaper publisher, received the go-ahead from the Government last week to buy the regional publisher, Midland Independent Newspapers. The deal is expected to lead...
Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites.
Now here is a site that promotes its brand well, using humour and fun while not affecting the traditional brand values of heritage and quality.
Vauxhall Motors has dropped Ruby Wax from its pounds 11.3 million Corsa campaign as part of a re-positioning of the car. Wax has featured in six commercials with celebrities such as Zsa Zsa Gabor. The changes follow the introduction of a European brand management structure at General Motors. - Marketing...
Violent, anarchic and impulsive, Peperami is the ideal character for an arcade-style, action videogame. Strangely, though, this is a puzzle-based adventure. As with most videogames there is a dodgy plot. Essentially the action (or lack of it) involves guiding the Animal character around a series of...
Anyone who s actually tried shopping online will know - as my colleague, Gordon MacMillan, discovered on these pages (Campaign, 2 May) - that the reality often doesn t live up to the hype.
Barr Soft Drinks has launched a Web site for its Tizer brand, designed to tie in with the drink s sponsorship of ITV s The Chart Show. Leeds company Brand New Media was hired by Barr to develop the site, which is at www.tizer.co.uk.
Caspian, the sports, leisure and media group, has launched an interactive TV soccer service for Leeds United, in conjunction with the video-on-demand company, Videonet. It will enable subscribers to participate in widespread promotional and incentive programmes.
Apparently, many of you thought I was joking when I wrote in this column last month that Websites aren t for marketing. What on earth is a magazine like Campaign doing writing about the medium if it doesn t consider it to be useful to marketers? you chorused.
